Fastjet Zimbabwe Named Official Airline For 2026 ADMA Agri Show
Fastjet Zimbabwe has been appointed Official Airline Partner for the 2026 Agricultural Dealers and Manufacturers Association Agricultural Show (ADMA Agri Show), one of the country’s premier agribusiness exhibitions, to be held from 4 to 6 June 2026 in Pomona, Harare.
The deal positions the award‑winning carrier at the heart of Zimbabwe’s agricultural calendar, as thousands of farmers, dealers, and manufacturers converge on Harare to trade, network, and assess the latest technologies reshaping primary production.
What The Partnership Covers
As official airline partner, fastjet Zimbabwe will provide convenient and reliable travel for exhibitors, delegates, farmers, and other visitors flying into Harare from key domestic and regional destinations. These include Bulawayo and Victoria Falls, as well as Johannesburg in South Africa – a critical hub for regional agribusiness executives and equipment suppliers.
The ADMA Agri Show has grown into one of Africa’s leading agricultural platforms, bringing together farmers, agribusinesses, equipment manufacturers, input suppliers, policymakers, and service providers to showcase innovation and discuss industry trends across Zimbabwe’s diverse farming landscape.
“We are delighted to partner with ADMA for this important agricultural exhibition. Agriculture remains a cornerstone of Zimbabwe’s growing economy, and we are proud to support an event that connects farmers, innovators, and industry leaders,” said fastjet Zimbabwe spokesperson, Nunurai Ndawana.
“Our services between Harare, Bulawayo, Victoria Falls, and Johannesburg will help make travel easier and more accessible for all participants attending ADMA.”
A Decade Of Growth, A Shared Milestone
Fastjet and ADMA are both marking 10 years of contributing to Zimbabwe’s economic story – one through the skies, the other through the soil.
“We are proud to partner with ADMA, an organisation that, like fastjet Zimbabwe, is celebrating 10 years of contributing meaningfully to the growth and development of the Zimbabwean economy,” said Donahue Cortes, fastjet Zimbabwe Business CEO and Country Head.
Cortes framed the agreement as more than a branding exercise.
“Partnerships such as this are essential in driving progress across key sectors, particularly agriculture, which remains pivotal to Zimbabwe’s economic success and food security,” he said.
“As a Zimbabwean airline, we understand the importance of seamless connectivity for people, cargo and agricultural value chains that support trade, investment and productivity. Together with ADMA, we look forward to strengthening industry collaboration, improving accessibility, and supporting the continued advancement of Zimbabwe’s agricultural and business communities.”
Why Connectivity Matters For ADMA Exhibitors
For farmers from Matabeleland heading to see the latest centre pivots, for seed companies flying in agronomists from Johannesburg, or for an irrigation dealer based in Victoria Falls, the cost and convenience of travel can make or break participation in a major trade fair.
ADMA Agri Show Operations Manager, David Davies, said fastjet’s network and track record made it a natural partner.
“We are thrilled to partner with fastjet Zimbabwe for the ADMA Agri Show. As organisations dedicated to strengthening regional business connections and creating meaningful opportunities across Southern Africa, this collaboration is a natural fit,” he said.
“Fastjet Zimbabwe has consistently demonstrated its value as a reliable partner for business travel, providing an efficient regional network that enhances connectivity between key commercial hubs. Their commitment to service excellence, convenience, and regional accessibility aligns strongly with ADMA’s vision of bringing together industry leaders, innovators, and decision-makers from across the region.”
The partnership also dovetails with Zimbabwe’s National Development Strategy 1 (NDS1), which emphasises modernising agriculture, improving market access, and strengthening value chains – goals that depend not only on roads and rail, but also on air links for high-level investors, technicians, and regional buyers.
Fastjet’s Footprint In Zimbabwe And The Region
Fastjet Zimbabwe began operations in 2015 and has since grown into a multi‑award‑winning African airline connecting major urban and tourism centres.
Within Zimbabwe, the airline flies between:
- Harare and Victoria Falls,
- Harare and Bulawayo.
Its regional network includes routes from Harare, Bulawayo, and Victoria Falls to Johannesburg, as well as flights from Victoria Falls to Mbombela (Kruger) and Nelspruit, Kruger Mpumalanga, in South Africa.
Fastjet’s performance has been recognised with a string of honours, including multiple wins at the World Travel Awards between 2016 and 2022, and accolades at the Skytrax World Airline Awards in 2017 and 2019, plus top‑ten finalist placements in subsequent years.
Since launch, the airline has carried more than four million passengers and built a reputation as a dependable African brand with a range of value‑added services. In 2024, fastjet Zimbabwe achieved IATA Operational Safety Audit (IOSA) registration, confirming adherence to the aviation industry’s highest operational and safety standards.
Customers benefit from generous free baggage allowances, flexible booking change options, multiple payment channels, airport lounge access on select routes, free in‑flight services, and ancillary offerings such as car hire. The airline says its lowest fares are available via its website at fastjet.com.
Linking Skies And Soils
For ADMA, which has steadily built the Pomona showground into a regional magnet for machinery demos, precision agriculture tools, and farmer training, the partnership offers a logistics boost at a time when the show is attracting more regional exhibitors and visitors.
For farmers travelling from Bulawayo, Victoria Falls, or even across the Limpopo, easier access to Harare means more exposure to the equipment and ideas that can help transform their businesses – from conservation tillage rigs to climate-smart irrigation systems and digital advisory platforms.
Both organisations frame the agreement as part of a wider commitment to national development and regional integration.
The collaboration, they say, is about more than moving people. It is about connecting value chains, ideas, and opportunities – the kind of connectivity that underpins Zimbabwe’s bid to grow agriculture’s contribution to GDP and exports, while aligning with AU Agenda 2063’s vision of a modern, integrated African economy.
As the 2026 ADMA Agri Show approaches, the sight of fastjet flights landing in Harare with plane-loads of farmers, dealers, and innovators on board will be a visible reminder that when skies and soils are linked, an agricultural show can become something more: a launchpad for the next decade of Zimbabwean agribusiness.
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