Last Updated: 30 November 2025]

1. Introduction

Welcome to Farm & Future Africa (FFA) (“we,” “our,” or “us”). We are a premier agricultural media house, knowledge hub, and consultancy committed to bridging the gap between policy, innovation, and the farmer.

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.farmfutureafrica.co.zw], engage with our WhatsApp platforms, or subscribe to our Masterclasses and newsletters.

By using our Services, you consent to the data practices described in this policy.

2. Information We Collect

We collect information that identifies you personally (“Personal Data”) and information that does not (“Non-Personal Data”).

A. Information You Provide to Us:

  • Identity Data: Name, username, or similar identifier.
  • Contact Data: Email address and telephone number (specifically for WhatsApp Channel/Bot interactions).
  • Farmer Profile Data: Information you voluntarily provide regarding your farm location, crop types, or farming interests (e.g., when engaging with our Rhizobia or Fisheries tutorials) to help us tailor content to you.
  • Communications: Feedback, comments on articles, and direct messages sent to us.

B. Information Collected Automatically:

  • Usage Data: Information about how you use our website, such as pages viewed, time spent on the site, and the Masterclass videos you watch.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and operating system.
  • Cookies: We use cookies to improve your experience (see Section 6).

3. How We Use Your Information

We use your data to operate our media house effectively and provide you with the best agricultural insights. Specifically, we use it to:

  • Deliver Content: Send you newsletters, policy updates, and Masterclass alerts.
  • Facilitate Interaction: Manage your interaction with our automated WhatsApp “Know-It-All” bots and community channels.
  • Personalization: Tailor the content and advertisements you see (e.g., showing Maize content to maize farmers).
  • Analytics: Analyze trends to improve our website and content strategy.
  • Compliance: Comply with legal obligations under Zimbabwean law.

4. Sharing of Your Information

We do not sell your personal data to third parties. However, we may share information in the following situations:

  • Service Providers: With third-party vendors who perform services for us (e.g., email marketing platforms, website hosting, and data analytics services).
  • Aggregated Data: We may share aggregated, anonymized statistics with our partners or sponsors (e.g., “5,000 farmers viewed the Rhizobia Masterclass”). This data cannot be used to identify you personally.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Service and store certain information.

  • Google Analytics: We use this to understand website traffic.
  • Social Media Pixels: We may use pixels (Facebook/LinkedIn) to tailor advertising to you on social media platforms based on your interest in our articles.
  • Your Control: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

7. Your Data Protection Rights

Under the Cyber and Data Protection Act [Chapter 12:07] of Zimbabwe, and international standards, you have the right to:

  • Access: Request copies of your personal data.
  • Correction: Request that we correct any information you believe is inaccurate.
  • Deletion: Request that we erase your personal data (“Right to be Forgotten”), subject to certain legal exceptions.
  • Unsubscribe: You may opt out of our newsletters or WhatsApp updates at any time by following the unsubscribe link or replying “STOP.”

8. Third-Party Links

Our website may contain links to other websites (e.g., Ministry of Lands, Sponsor websites). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any website you visit.

9. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Farm Future Africa

Email: [email protected]

Phone: +263782679800